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USP Digital
FormerlyUSP Studios
Company typePrivate
IndustryDigital media
GenreEducational television, Entertainment, Edutainment, Kids, Music, Lifestyle
Founded2013
FounderUday Singh Phoolka
Headquarters
Mumbai, India
BrandsKids TV, Bob The Train, Little Treehouse, Farmees, Super Supremes, Boom Buddies, Junior Squad, Loconuts, Apples and Bananas
Websitewww.uspdigital.co

USP Digital (Formerly USP Studios) is a digital media company that produces content in many genres such as music, lifestyle, food, etc and is most recognised for its educational and entertainment content for children worldwide. Founded in 2013, the company publishes its content on digital platforms such as YouTube, Amazon Prime, Apple App Store, Google Play Store, Roku, Fire TV, Tubi, etc.

Overview

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USP DIgital was founded in 2013 by Uday Singh Phoolka and is based in Mumbai, India.[1][2][3][4][5][6]

The company produces and is a specialist in developing both original and traditional rhymes in high quality animation in addition to developing educational and entertainment content for children such as 3D and 2D animated nursery rhymes, kids' songs, and other educational videos.[7][8] Some of their popular series on YouTube include Bob The Train, Farmees, “Little Treehouse”, “Super Supremes” and “Apple and Bananas”. Baby Bao Panda.[9][10][11][12] Kids TV is the their most subscribed YouTube Channel.[13]

In 2017, the company partnered with the toy company Jazwares to develop products based on its popular YouTube characters, such as "Bob the Train".[14]

In 2020, the company partnered with Reliance Jio to provide Jio users with access to its apps, including Kids First, Kids TV India, and Junior Squad Kid Songs.[15][16][17][18][19][20]

USP Digital produces and distributes its content in over 44 international languages such as English, Spanish, Portuguese, Hindi, German, French, Italian, Russian, Thai, Vietnamese, Bahasa Indonesia and this content is available for global viewing on YouTube, Facebook, Spotify, Apple Music, Samsung TV, LG TV, Amazon Prime, Roku, Fire TV, Tubi, Peacock, Pluto, Tencent Video, Xiaomi, iQIYI, Youku, etc.

The company owns and operates over 550 YouTube Channels that generate over 100 million views per day from over 400 million subscribers in its network that watch the content for over 150 million hours per month in these 44 international languages.

Music produced by the company has won several awards. The song "The Halloween Howl" won awards in 2023. Another track, "Dinos of the World," received recognition in 2022.[21][22][23][24]

USP Digital is a Google Preferred Partner company and has 5 Diamond Buttons, over 100 Gold Buttons and over 300 Silver buttons from YouTube.[25]

References

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  1. ^ "Best Videos for Kids or Best Producer of Kids video content worldwide | USP Digital | About us". www.uspdigital.co. Retrieved 2024-08-19.
  2. ^ Studios, U. S. P. "USP Studios Crosses a Landmark 10 Billion Views on its Digital Network, Becomes the Top 3 in its Category Worldwide". www.prnewswire.com (Press release). Retrieved 2024-08-19.
  3. ^ "USP Studios bring kids' favourite music to streaming services worldwide with RouteNote". RouteNote Blog. 2019-01-07. Retrieved 2024-08-19.
  4. ^ "USP Studios - Products, Competitors, Financials, Employees, Headquarters Locations". www.cbinsights.com. Retrieved 2024-08-19.
  5. ^ "USP Studios bring kids' favourite music to streaming services worldwide with RouteNote". IWMBuzz (Press release). Retrieved 2024-08-19.
  6. ^ "Jio expands its content library for kids – partners with Mumbai-based USP Studios | Business Insider India". Business Insider. Retrieved 2024-08-19.
  7. ^ skilloutlook (2016-10-30). "Mumbai-based USP Studios crosses a landmark 10 billion views on its Digital Network, becomes the top 3 in its category worldwide". Skilloutlook.com. Retrieved 2024-08-19.
  8. ^ www.ETTelecom.com. "Jio joins hands with USP Studios for kids content - ET Telecom". ETTelecom.com. Retrieved 2024-08-19.
  9. ^ "USP Studios partners with Cosmos-Maya to expand content distribution network for kids".
  10. ^ IANS (2020-10-07). "Reliance Jio partners with USP Studios for kids content". Express Computer. Retrieved 2024-08-19.
  11. ^ K, Brindaalakshmi (2016-12-09). "YuppTV partners with USP Studios for kids content". MEDIANAMA. Retrieved 2024-08-19.
  12. ^ IANS (2020-10-06). "Reliance Jio signs a partnership with USP Studios for kids content". Indulgexpress. Retrieved 2024-08-19.
  13. ^ "Kids TV - Nursery Rhymes And Baby Songs". YouTube. Retrieved 2024-08-19.
  14. ^ "Jazwares and USP to develop YouTube children's content". Retrieved 2024-08-20.
  15. ^ "Reliance Jio partners with USP Studios strengthening its kids content play". 2020-10-06. Retrieved 2024-08-20.
  16. ^ "Reliance Jio teams up with USP Studios for kids edutainment content". mint. 2020-10-06. Retrieved 2024-08-20.
  17. ^ "Reliance Jio partners with USP Studios strengthening its kids content play" (Press release) – via Business Standard.
  18. ^ Network, The Mobile Indian (2020-10-06). "Reliance Jio partners with USP Studios to strengthen kids content play". The Mobile Indian. Retrieved 2024-08-20.
  19. ^ "Jio partners USP Studios to strengthen kids content library". www.indiantelevision.com. 2020-10-07. Retrieved 2024-08-20.
  20. ^ "Reliance Jio partners with USP Studios to bring more kid-friendly content to its platforms". HT Tech. 2020-10-06. Retrieved 2024-08-20.
  21. ^ "John Lennon Songwriting Contest". www.jlsc.com. Retrieved 2024-08-21.
  22. ^ "International Songwriting Competition | The #1 Song Contest for Songwriters". songwritingcompetition.com. Retrieved 2024-08-21.
  23. ^ Boom Buddies - Nursery Rhymes & Kids Songs (2023-10-27). The Halloween Howl + More Baby Songs & Kindergarten Rhymes. Retrieved 2024-08-21 – via YouTube.
  24. ^ "International Songwriting Competition | The #1 Song Contest for Songwriters". songwritingcompetition.com. Retrieved 2024-08-21.
  25. ^ "USP Studios' Kids TV gets Diamond Play Button from YouTube".
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